Brand Kit

Centrifuge brand

This kit offers clear guidelines to maintain Centrifuge’s consistent identity across all materials. It includes our color palette, boilerplate, typography, and other essential elements used to represent Centrifuge in the real-world asset tokenization and decentralized finance space.

Boilerplate

A brief, ready-to-use description of Centrifuge that can be included in press releases, media materials, or partner communications to explain the company's mission, products, and impact in the real-world asset tokenization space.

Centrifuge empowers asset managers to tokenize, manage, and distribute their funds onchain, while providing investors access to a diversified portfolio of tokenized assets. Founded in 2017 and backed by leading VCs, Centrifuge has been a driving force in the institutional adoption of tokenized assets and has championed industry initiatives including the Tokenized Asset Coalition, the Real-World Asset Summit, and the creation of widely recognized token standards.

Boilerplate

Token icon

Centrifuge uses CFG, its native token, to facilitate an onchain governance system, allowing CFG holders to guide Centrifuge's development without relying on a centralized authority. In addition to governance, CFG is also used to pay for transactions on Centrifuge Chain, enabling seamless interaction within the DeFi ecosystem and tokenized real-world assets.

White background

Black background

Primary colors

Our color palette is integral to Centrifuge’s brand identity. Be sure to use them across all digital and print materials to keep our brand looking sharp and cohesive.

#FAFBFE

#1F262F

#FFC012

https://cdn.prod.website-files.com/6706324b4c48131ee537ff96/6808ef13e7f672e9acfbd275_centrifuge-yellow-pattern.svg

#1253FF

https://cdn.prod.website-files.com/6706324b4c48131ee537ff96/6808ef137c63133d5f0b2a7a_centrifuge-blue-pattern.svg

Typography

We’ve chosen Inter Tight for its clarity and modern aesthetic, making it ideal for both digital and print use. It’s a typeface built for easy reading and a clean look, perfectly suited for the dynamic RWA world.

Best practices

To ensure consistent and professional use of Centrifuge’s visual identity, follow these best practices when applying our brand assets. Proper usage of logos, colors, and spacing ensures that the Centrifuge brand is represented with integrity and clarity at all times.

Suggested usage
Use the logo as provided
Give the mark enough spacing
Use the full logo whenever possible
Use of the logo on black background
Use of the logo on neutral 700 background
Use of the logo on white background
Things to avoid
Stretching or deforming
Rotating or flipping
Unapproved colors
Cropping
Using shadows or gradients
Using other fonts