Former Goldman Sachs COO EMEA Joins Centrifuge to Lead the Next Wave of Financial Innovation: Onchain Investment Products

Centrifuge, the platform redefining global capital markets through tokenization, today announced a major leadership hire to drive the institutional adoption of onchain investment products. Jürgen Blumberg, former Chief Operating Officer EMEA for the ETF Accelerator business at Goldman Sachs, has joined Centrifuge as Chief Operating Officer. He will also serve as Chief Investment Officer at Anemoy, Centrifuge’s onchain-native asset manager.

Blumberg brings more than two decades of capital markets experience spanning ETFs, liquidity, and trading infrastructure at firms like Goldman Sachs, Invesco, and BlackRock. Having helped build the ETF ecosystem from within the world’s largest financial institutions, he’s now joining Centrifuge to do it again - this time, onchain.

“ETFs started as a disruptive, fringe idea and now they’ve overtaken mutual funds. Tokenized funds are following the same arc. I believe we’re on the cusp of the next great shift in asset management, and Centrifuge is leading it,” said Blumberg. “Centrifuge isn’t just building infrastructure. They’re proving, with partners like Janus Henderson and S&P Dow Jones Indices, that the future of ETFs and investment products is onchain.”

This is more than a personnel move, it’s a signal. Institutional finance is no longer just observing tokenization from the sidelines. It’s entering the arena, and choosing Centrifuge as its platform. Blumberg adds to Centrifuge’s growing ETF leadership bench, joining Anil Sood, appointed Chief Strategy and Growth Officer in February.

Anil said “Jürgen and I have worked together in the EMEA ETF ecosystem for over 15 years. His expertise across capital markets, asset management and infrastructure, paired with the trust he’s built among leading institutions, makes him uniquely positioned to help scale Centrifuge. We’re bringing ETF markets onchain with the very people who built them.”

Centrifuge has recently cemented its position as the institutional partner of choice for tokenized investment products:

• S&P Dow Jones Indices is working with Centrifuge to launch the first onchain proof-of-index infrastructure, enabling the S&P 500 index fund to be brought onchain.
• Janus Henderson, a $300B+ global asset manager, has brought its flagship AAA-rated CLO strategy onchain using Centrifuge’s infrastructure.
• And through its partnership with asset managers, protocols, and distribution platforms, Centrifuge is rapidly becoming the foundation for onchain ETFs.

As COO of Centrifuge and CIO of Anemoy, Blumberg will spearhead the development of regulated, onchain investment structures, expand cross-chain distribution capabilities, and help institutionalize the next generation of financial infrastructure.

“Jürgen has helped scale the ETF market from the inside,” said Bhaji Illuminati, CEO of Centrifuge. “His conviction in what’s coming next, onchain ETFs, and his ability to build institutional-grade systems is exactly what this moment demands. This isn’t theory. It’s execution at scale.”

Blumberg’s first appearance in his new role will be at the Real-World Asset Summit, taking place September 16-17, 2025, in Brooklyn, NY. Apply to attend at rwasummit.io/brooklyn-2025